Become a Member!
When you become a Downtown Business Alliance member, you not only join an energetic group with much the same goals as you, you help spread the word about the benefits of shopping, dining
and staying downtown.
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Mail-in Membership Application
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The Saratoga Springs Downtown Business Alliance brings together a vibrant mix of restaurateurs, retailers, service providers, and hoteliers. While our businesses may differ in what we offer, we are united by a shared passion and commitment to promoting and enhancing downtown Saratoga Springs. Together, we work as one—supporting each other and creating a thriving destination for locals and visitors alike.
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The Saratoga Springs Downtown Business Alliance promotes downtown in a variety of meaningful ways, from hosting signature events and seasonal celebrations to collaborating with local partners and amplifying the unique character of our business community. Through these efforts, we aim to foster connection, drive foot traffic, and showcase all that downtown Saratoga has to offer.
• Support through the DBA social media outlets- 23k on Facebook and 10k on Instagram!
• Free Website/Tech support with a free Google Business Profile Audit through Saratoga Digital Marketing
• Networking and Educational opportunities on a quarterly basis
• Fall Fest Participation- Celebrating 25 Years in 2026!
• Victorian Streetwalk, which brings in over 20,000 people- Celebrating 40 Years in 2026!
• Celebrate Saratoga Participation for Opening of the Saratoga Race Course- Collaborating with the Chamber for July 4th in 2026!
• Partnership with The Saratoga County Chamber, Discover Saratoga and Saratoga Springs City Center for Saratoga NYE & July 4
• Christmas Tree Lighting Ceremony
• Santa visits throughout the month of December
• You may accept the Downtown Business Association Gift Cards (over $200,000 plus in purchases yearly)
• Inclusion on our beautiful "Strolling Through Saratoga Springs" map & directory
• Monthly Newsletters for good news in town, updates from our SSPD/SSDPW/City Council
• Inclusion on our website at no additional cost
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Saratoga Springs Key 2025-2026 Accolades & Highlights
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Best Small City (Quality of Life): Ranked 8th best in the U.S. and in the top 1% of over 1,300 cities analyzed (WalletHub).
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Best Small College Town: Nominated in 2026 and recognized in 2025 for a blend of Skidmore College campus life, culture, and walkability (USA Today)
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Best Small Town Arts Scene: Ranked 8th in the 2026 USA Today 10 Best Readers' Choice Awards.
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Top Summer Destination: Ranked 4th by USA Today (2025)
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